April 30, 2019 – Bobbi Werner will present “Tech Comm 2.0: Inventing, Selling, and Implementing a Better Way to Work”. 

Even in the most technologically sophisticated companies, it’s not uncommon for Tech Comm teams to lag far behind their engineering and marketing colleagues in the tools they use at work. This was the case at Welch Allyn, one of the top medical device companies in the world, where Tech Comm tools were not upgraded for over a decade, and user documentation stagnated. Recognizing customer demand for more intelligent digital content, this writer, in collaboration with a senior manager, launched the Tech Comm 2.0 initiative. The primary goal of Tech Comm 2.0 was to secure state-of-the-art tools to support delivery of single-source, responsive, customizable, searchable, and interactive user content. This presentation will address key strategies of this initiative, the many factors that led to its approval and successful implementation, and lessons learned, many of which generalize to other contexts.

Date and Time
Tuesday, April 30, 2019
5:00pm – 6:30pm with optional dinner afterwards

Location
Inficon
2 Technology Place
East Syracuse, NY 13057

Schedule
5:00pm to 5:30pm  Networking activity
5:30pmto 6:30pm  Presentation
6:45pm Optional dinner

Light snacks and beverages will be provided for on-site guests. Join attendees for an optional self-pay networking dinner after the presentation.

Remote access instructions will be sent out prior to the event.