Webinar: Tips for Graphically Challenged Technical Writers

October 23, 2020 – As technical communicators, we understand the importance of illustrations and visual design to support instructions and other technical documentation. Unfortunately, many writers don’t have access to professional graphic designers or illustrators to provide their expertise, so writers are left to their own devices to create or find their own graphic content. How do writers navigate this challenge?

The panelists we’ve tapped for this program tackle this issue, sharing strategies and tips they’ve used to meet this challenge, but also acknowledging the limits of what they can do. Please join us for an engaging discussion of graphics in technical communication and how best to deliver what users need.

Panelists: John Freiberger, Matt Reiner, Dara Barley, Laurie Fiaretti

This webinar is co-hosted by the Central NY and Rochester chapters. 

Speaker profiles

john freiberger

John Freiberger

John has been a technical writer in the Rochester area for 20+ years. During that time, he became the “graphics guy” at one company, even though he didn’t have a graphics background. He enjoyed working on technical illustrations, but wanted to learn more about how to do them correctly. This prompted him to pursue a Master’s degree in Information Design & Technology from SUNY Polytechnic Institute, which provided some good insight on graphic design, visual communication, and information design.

matt reiner

Matt Reiner

Throughout his time on multiple product teams, Matt has contributed as a scrum master, technical writer, marketer, UX writer, and speaker. Matt was a K15t app user and now he advocates for users within the team that makes K15t apps. Matt believes good information matters to users, good tools matter to information creators, and fluid collaboration matters to leaders seeking out tools.

Dara Barley

Dara graduated with a Masters of Science in Environmental Chemistry from SUNY ESF in 2013. She joined INFICON as a Product Marketing Chemist in 2015 and transitioned to Technical Publication Specialist in 2017. Dara currently serves as President of STC Central New York.

Laurie Fiaretti smiling with long dark hair pulled off of her face

Laurie Fiaretti

Laurie is Senior Technical Illustrator at Hillrom. She has over 15 years experience in graphics and illustration for consumer products, military equipment, and medical devices. Among the items she produces are product labeling, packaging artwork, illustrations, UI screen and photo editing and layout for Startup guides, Quick Reference documents and Assembly Instructions. Laurie serves as STC Rochester’s Employment Manager and in recent years has managed the design and layout of the Spectrum Conference program. She also created the new logo art and badges for the STC Alliance in support of their rebranding efforts for the STC Alliance Competition. Recently, Laurie received the Barbara Knight Award from the STC Rochester Chapter.

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